グッドフード、グレートビジネス！ サンフランシスコ・ベイエリアの独立系フードビジネスから学べること CHRONICLE BOOKS

スージー・ワイシャク(著者), 諌早佳子(訳者)

• 販売会社／発売会社: クロニクルブックス・ジャパン/徳間書店
• 発売年月日: 2017/01/01
• JAN: 9784198643348

商品レビュー

2019/10/08

１　スペシャルティフード・ビジネスについて頭にたたき込もう
２　ビジネスアイデアをこしらえよう
３　自分の食品を現実のものにする
４　食品を市場に出そう
５　いよいよ現実に！

2018/08/10

SMART

Specific – Can the detail in the information sufficient to pinpoint problems or opportunities? Is the objective sufficiently detailed to measure real-world problems and opportunities?

Measurable – Can a quantitative or qualitative attribute be applied to create a metric?

Actionable – Can the information be used to improve performance? If the objective doesn’t change behaviour in staff to help them improve performance, there is little point in it!

Relevant – Can the information be applied to the specific problem faced by the marketer?

Time-bound – Can objectives be set for different time periods as targets to review against?